Abracadabra is the creation of two sisters with a shared passion for jewellery and design. One of us lives in Dubai and honed her craft in gemology at the GIA institute in Italy, while the other is based in Beirut and studied design at the prestigious Penninghen School in France. In 2009, we launched our first venture, "Moonstone," a jewellery brand that celebrated effortless, trendy designs for women.

As life evolved and we both became mothers in 2012, we decided to design a small collection specifically for kids. The response was overwhelming—we loved it, and so did everyone else. Inspired by this newfound joy, we made the bold decision in 2015 to start anew and create a jewellery brand exclusively for children. This is how Abracadabra was born.

Everything we do is crafted with children in mind, from the playful and enchanting jewellery designs to the vibrant graphics and thoughtful packaging. Abracadabra is our way of bringing a touch of magic to the world of kids' jewellery.

At Abracadabra, every piece of jewelry tells a story—a story of timeless elegance, meticulous craftsmanship, and a little touch of magic. Founded with a passion for creating meaningful keepsakes for the little ones we love, our brand is more than just jewelry; it’s a celebration of the bond between parents and their children, and the precious moments that make life truly special.